Elegance was discovered through a message in a bottle found in the North Sea. I was just walking on the beach when I spotted a strange bottle in the water, and that bottle changed everything for me.

The letter was written by a man named Peter Joeburg, who was on a freight ship transporting goods for his brand called Elegance. Unfortunately, the ship collided with another freight ship and began to sink near the German coastline.

The businessman decided to write a letter detailing everything and asking whoever found it to recreate his brand and fulfill his dream.

That person was me, and I decided to go all-in. That's how Elegance was born again.